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Facebook Expands Influencer Platform

Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, ....

10/11/2019

Google Shopping Campaigns Get Extended To YouTube It’s getting to that time of year, isn’t it? Michael Bublé wakes up from his cave. ....

Messenger API Update Sees Improved Engagement Features Facebook has introduced three new features for Messenger designed to help brands stimulate ....

Facebook Expands Responsive Ads

29/10/2019 SMK Editor

Multiple Text Optimization Launches In Facebook Ads Manager Facebook is this week rolling out a new responsive ad feature known as Multiple Text Optimization. As per the screen-shot above, the new feature allows advertis ....

Google's "BERT" Update Will Impact 1 in 10 Search Queries  Google has announced its most important search update in almost five years, BERT. ....

Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to ....

Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting  According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announ ....

Facebook Testing Ads In Groups

17/10/2019 SMK Editor

New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can v ....

Social Marketing Spend Up 20%

15/10/2019 SMK Editor

Social Media Now Accounts For 13% Of Global Adspend Global social media ad spend will grow 20% this year, reaching $84 billion, ....

Facebook's New Stories Templates

13/10/2019 SMK Editor

Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format ....