Google Gears Up For Black Friday With New Ad Tools

01/09/2020 SMK Editor

Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday sea ....

TikTok Tops 690m Monthly Users Globally

30/08/2020 SMK Editor

TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from ....

Facebook Further Expands Brand Shopping Features

27/08/2020 SMK Editor

Facebook Launches Shopping Tab & Expands Instagram Live Shopping Following on from Facebook’s major eCommerce upgrade in May, Facebook has announced a series of new ....

YouTube's Lead Generation Boost

25/08/2020 SMK Editor

Google Brings Data Capture To Search, Video, Discovery & Display  Lead generation is the lifeblood of many marketing and communications plans. Whether its driving email newsletter signups, competitions entrants or data capture f ....

Instagram Expands Feed Ads

23/08/2020 SMK Editor

Instagram Introduces “Suggested Posts” & New Ads Two years after launching its "time well spent" features, ....

Facebook Launches Online Paid Events

19/08/2020 SMK Editor

Facebook Now Offers End-to-end Online Events Solutions  Facebook has announced a significant upgrade for online events, with the introduction of social payments within Facebook. Now Page owners can create an online event, set a pric ....

Google My Business Streamlines Updates

17/08/2020 SMK Editor

Google Enables GMB Editing Directly From Maps & Search  One of the surprise marketing stars of COVID-19 has been Google My Business. Initially ....

LinkedIn Finally Clamps Down On Creeps & Idiots

16/08/2020 SMK Editor

LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frightening ....

Facebook Upgrades Messenger Chat Website Plugin

13/08/2020 SMK Editor

Website Visitors Can Now Use Chat Without Logging Into Facebook Facebook launched its Messenger website plugin, Customer Chat, in November ....

Google's New Personal "Business Cards" For Search

12/08/2020 SMK Editor

Personal Branding Gets A Major Upgrade With New "People Cards"   Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is ....

Facebook Kills “Like” Button In Page Redesign Test

27/07/2020 SMK Editor

New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, ....