LinkedIn Upgrades Campaign Manager

09/10/2019 SMK Editor

LinkedIn Upgrades Audience Targeting  LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year ....

Instagram Expanding Shopping Creds With Product Drop Trials

06/10/2019 SMK Editor

Instagram Now Testing Product Launch Reminders For Brands Instagram’s big 2019 play on commerce and shopping appears to be gathering momentum as the platform releases its latest test feature for product launches. As per its ....

Facebook's New Interactive Brand Video Campaigns

02/10/2019 SMK Editor

New Video Ads, But What About The Traffic?  With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with  ....

Snapchat Marketing Continues To Get Better & Better

01/10/2019 SMK Editor

Snapchat's Smart New Video Updates Snapchat’s strong 2019 continues apace, with a flurry of video marketing updates just announced at Advertising Week New York. After a troubled 2018, bogged down with product redesign issues, t ....

[2019 REPORT] Facebook + Instagram Organic & Paid Trends

29/09/2019 SMK Editor

Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more ....

YouTube’s Big Brand Moves As Online Video Booms

25/09/2019 SMK Editor

Online Video Consumption Grows & Grows The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith Media’s latest Online Video Forecasts 2019 re ....

Do Facebook’s New Ad Features Spell Doom For Social traffic?

23/09/2019 SMK Editor

Facebook's Launches Interactive New Ad Units  With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with ....

Twitter's Agency Playbook: Is it for you?

16/09/2019 SMK Editor

@TwitterBusiness has launched a new official Agency Playbook. The ....

[NEW STUDY] Content that Takes a Stand

13/09/2019 SMK Editor

A research project called Power in Progress is looking at how brands should approach social media and collective power. The researchers, Velocity, haven’t yet published the ....

New Ad Buying Automation via Google

11/09/2019 SMK Editor

Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying ....

Facebook Poised to Hide Popularity

09/09/2019 SMK Editor

Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong b ....