Google Ads' Mega Visual Upgrade
Google's Richer, Personalised Creatives Across Search, Shopping & Display In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the ....
26/07/2020
YouTube Cuts Mid-roll Ads Minimum
17/07/2020 SMK Editor
YouTube is slashing the video length eligibility criteria for mid-roll ads. In the same period, they’re also changing default monetisation settings and giving conten ....
New Marketing Ops on WhatsApp Business
16/07/2020 SMK Editor
WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way ....
New Predictive Audiences in Google Analytics
14/07/2020 SMK Editor
Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campa ....
Facebook Prioritises Original News
11/07/2020 SMK Editor
Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original re ....
Google Tweaks Smart Campaigns
09/07/2020 SMK Editor
Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new n ....
TikTok’s Algorithm Reveal
07/07/2020 SMK Editor
TikTok’s story is one of acceleration into the mainstream, with occasional ....
YouTube Reveals Algorithm Ranking Signals
02/07/2020 SMK Editor
YouTube Offers A Helping Hand To Floundering Brands YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. De ....
Google Maps & Search Get Messaging Upgrade
29/06/2020 SMK Editor
Google Business Messages Can Power Sales Or Customer Service Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ....
Instagram Expands Shopping Access To More Brands & Influencers
28/06/2020 SMK Editor
Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influe ....
YouTube Launches Shoppable Video Campaigns
21/06/2020 SMK Editor
YouTube Ups Ante With New ‘Storefront’ Video Format YouTube unveiled a new campaign format last week, as it seeks to make YouTube ads more "shoppable". The new feature builds on YouTube existing TrueView for a ....
Facebook Content Approvals In A Tailspin Due To COVID-19
16/06/2020 SMK Editor
Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels lik ....