Can Facebook's New Search Ads Really Challenge Google?

06/08/2019 SMK Editor

Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, aft ....

Instagram Scheduling *Finally* Comes To Facebook

04/08/2019 SMK Editor

New Creator Studio Update Sees Fresh Instagram Integration  Five years after launching Facebook Business Manager, Facebook has done the unthinkable and properly integrated Instagram. In recent days Instagram has been integrated nati ....

Latest Facebook Business Manager Updates

01/08/2019 SMK Editor

New Look, New Business Manager Ring the bells, the long-awaited redesign of Facebook Business Manager is underway, huzzah! Facebook has this week started rolling out the updated user interface for Facebook Business Manager to marketers a ....

Landmark ACCC Report Sparks Facebook & Google Crackdown

28/07/2019 SMK Editor

ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine ....

LinkedIn's 'Open For Business'

23/07/2019 SMK Editor

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. M ....

Facebook Shrinking Ads From 19th August

21/07/2019 SMK Editor

News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts a ....

Facebook Shrinking Ads From 19th August

21/07/2019 SMK Editor

News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts a ....

Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers

18/07/2019 SMK Editor

Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yes ....

Twitter.com Redesign, 7 Years In The Making

16/07/2019 SMK Editor

Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an unde ....

Snapchat Usage Is Booming & Shares Are Up 200%

14/07/2019 SMK Editor

What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the qu ....

Google Challenges Facebook In Local Community Gold Rush

12/07/2019 SMK Editor

Google Ramps Google Maps & Launches 'Shoelace'  One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effecti ....