Facebook Update Squeezes Health Related Posts
Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The ex ....
03/07/2019
[NEW STUDY] The Science of Viral Video
01/07/2019 SMK Editor
New Journal Of Marketing Paper Unlocks Virality A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “ ....
LinkedIn Engineers Explain News Feed Algorithm
29/06/2019 SMK Editor
LinkedIn's Big AI Bets Driving Record Feed Engagement As a twelve-year-old growing up playing football in London, all kids dream of winning ‘Player’s Player’, come the end of season ‘Club Night’. & ....
Instagram’s New Explore Ads Launch
27/06/2019 SMK Editor
Instagram Dips Its Toe Into Search Engine Marketing With Explore Ads Instagram has this week announced the launch of the latest addition to its rapidly growing ad business… Explore. With over 500 million Instagrammers using Explor ....
[NEW STUDY] 49% Of Google Searches Drive 'No-clicks' To Websites
25/06/2019 SMK Editor
However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Spa ....
Google My Business Ramps Up For 150m Businesses Worldwide
23/06/2019 SMK Editor
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). ....
Mobile Makes A Grab For TV's Crown
18/06/2019 SMK Editor
Latest eMarketer Data Shows Mobile's Unstoppable Rise According to the latest data from research powerhouse, eMarketer, consumers’ ....
Facebook Community Management Ranking Update
16/06/2019 SMK Editor
Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of ....
Standing Out Amongst 500k Influencers On Instagram
12/06/2019 SMK Editor
This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu. Hoozu leads data-driven, creative influencer marketing activity for leading brands. From Micros to ....
Turbo Charge Email With Gmail Dynamic Email
11/06/2019 SMK Editor
Gmail's Email Game-changer Launches 2nd July Google has just announced a 2nd July launch date for its game-changing Dynamic Email for Gmail. Initially announced in March, Dynamic Email has been in beta testi ....
New Instagram Influencer Ads Live Now
09/06/2019 SMK Editor
Branded Content Ads Will See Instagram Influencer Spend Explode Instagram advertisers can now convert organic influencer posts into ads, with the launch of its new Branded Content Ads. As ....
Google Algorithm Update Sends Traffic Tumbling
06/06/2019 SMK Editor
Google's Core Algorithm Update Went Live Earlier This Week & Impacts ALL Sites Up until Monday morning, the Daily Mail was doing what the Daily Mail does. Insightful, thought-provoking and educational pieces on Love Island, minor ....