[STUDY] Influencer Marketing Costs Could Fall 25%

03/05/2020 SMK Editor

The World's Gorgeous & Glam Feel COVID Pinch  A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, wit ....

Lockdown Sends LinkedIn Usage North

30/04/2020 SMK Editor

LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per ....

Google & Facebook Marketing Transparency Clampdown

28/04/2020 SMK Editor

Google Now Expanding Ad  ....

Mega Facebook Video Release & New Tools

26/04/2020 SMK Editor

Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of ....

Google Shopping Game Changer For Businesses

23/04/2020 SMK Editor

Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its ....

Instagram Launches "Gift Cards" For Businesses To Sell

21/04/2020 SMK Editor

New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part ....

YouTube Launches Free DIY Video Tool

19/04/2020 SMK Editor

Create 6- or 15-Second Videos On The Fly Video performance via social channels can be a bit of a mixed bag, with performance varying from channel to channel. YouTube is a ....

eMarketer Forecasts Steep Drop In Search Marketing Spend

12/04/2020 SMK Editor

[NEW STUDY] Even Performance Media Is Not COVID-19 Proof Long considered to be “recession-proof”, it appears that search marketing may well be just as fallible as every other marketing channel, in the face of COVID-19. Betwee ....

Facebook Launches "Experiments" For Improved Ad Testing

07/04/2020 SMK Editor

Facebook Streamlines Ad Testing & Campaign Optimisation  The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But t ....

Lockdown Sees App Usage Surge 20%

05/04/2020 SMK Editor

Consumers Spent Record $23.4B Via App Stores In Q1 At the best of times, we spend too long on our phones. Usually with our nose in one app or another. In a month, we use around 40 different apps, and typically spend 3 hours and 40 minute ....

Facebook Shifts Focus To Live Video

29/03/2020 SMK Editor

Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most ....