Gmail 'Dynamic Email' = BOOM

29/03/2019 SMK Editor

Gmail's New Dynamic Email Will Be A Bonanza For Marketers Google has this week announced the biggest upgrade to email, as a communications mechanism, for at least a decade, with the ....

Google & Facebook Grab $1 in $4 Marketing Dollars

27/03/2019 SMK Editor

WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to ....

New 'Checkout On Instagram' Rolling

25/03/2019 SMK Editor

Grammers Can Now Browse & Buy On Instagram Without Ever Leaving Instagram has taken a leaf out of WeChat’s book a ....

LinkedIn Launches Lookalike Audiences

21/03/2019 SMK Editor

LinkedIn’s 2019 Ad Upgrade Continues Apace With Lookalike Launch LinkedIn’s strong start to 2019 continues with the launch of three new targeting features, announced on Wednesday, with the most notable being Lookalike Audiences. ....

Facebook Kills Off Relevance Score On 30th April

20/03/2019 SMK Editor

Facebook Replacing Ad Relevance Score With Three New Metrics Facebook has announced that from the end of April marketers should expect a metric reshuffle, as it kills off a raft of obsolete reports. The most notable being ....

Google Analytics Now Tracks Offline Store Visits

18/03/2019 SMK Editor

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Mark Zuckerberg's Plan To Reinvent Facebook. Again.

13/03/2019 SMK Editor

Facebook Moves The Goalposts Yet Again For Marketers In a 2,237 word blog post, published on Thursday, Mark Zuckerberg laid out a new vision for Facebook, entitled ‘ ....

Instagram's New Influencer Ads

11/03/2019 SMK Editor

Instagram Fuses Its Two Fave Things: Ads & Influencers Instagram is in the process of launching its first, dedicated, influencer marketing advertising product, ‘Branded Content Ads’. The new feature will offer a ....

Google's New Shoppable Google Images Ads

08/03/2019 SMK Editor

Google Makes Move On Instagram & Pinterest With Shoppable Images On Tuesday, Google revealed two new shoppable ad formats for Google Images at the Shopta ....

Facebook Tries To Make Buying Followers Illegal

06/03/2019 SMK Editor

Influencers On Notice As Facebook Gets Legal With Fakers Wannabe Instagram and Facebook influencers who have scammed their follower counts are now on notice… winter is coming. Facebook has just filed a lawsuit in the US a ....

YouTube's Brand Safety Problems: Part 15

04/03/2019 SMK Editor

YouTube Turns Off Comments To Protect Children & Ad Revenue YouTube has announced a major change to how users comment and interact with video content on the platform in the wake of its latest scandal. YouTube has disabled comments on ....