Organic Social Grows In Focus As Social Ad Spend Culled
Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst ....
26/03/2020
Google My Business Running On Limited Functionality
24/03/2020 SMK Editor
Google Trims Back GMB Due To COVID-19 Struggles Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select service ....
Facebook Campaigns Melting down Due To COVID-19
22/03/2020 SMK Editor
Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. W ....
LinkedIn Conversation Ads Launching
19/03/2020 SMK Editor
LinkedIn's Chatty Ads Look To Capitalise On Messaging Growth LinkedIn has announced the launch of a brand new ad format, Conversation Ads, looking to capitalise on the rising messaging tide. Today, ....
Instagram Ads Coming To IGTV
17/03/2020 SMK Editor
Instagram Rolls Out Red Carpet For Creators In YouTube Challenge Instagram advertising is growing gangbusters. Despite being a fraction of the size of YouTube (YouTube reaches circa 80% of web using Aussies and Kiwis to Insta's 55%), ....
What's up with Facebook Audience Fatigue
11/03/2020 SMK Editor
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to Lon ....
[NEW STUDY] Social Engagement Rates By Vertical
11/03/2020 SMK Editor
Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. ....
Reddit Chasing Marketing Dollars With Trending Takeovers
10/03/2020 SMK Editor
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both ....
Apple Allows Marketers To Push Ads In App Notifications
08/03/2020 SMK Editor
Push Notifications Can Now Be Used For Advertising As of last week, marketers can now send ads and other promotions as push notifications to apps available within the Apple App Store. In a highly understated move, Apple introduced the ch ....
Google Ranking All Sites By Mobile Version In September
05/03/2020 SMK Editor
Google Shifting Entirely To Mobile-first Indexing By September Google has announced that it will start indexing all websites by their mobile versions beginning in September. Mobile-first indexing means Google predominantly uses the mobil ....
[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average
02/03/2020 SMK Editor
For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite ....
LinkedIn Jumps On Stories Bandwagon
01/03/2020 SMK Editor
LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally ....