Apple Allows Marketers To Push Ads In App Notifications

08/03/2020 SMK Editor

Push Notifications Can Now Be Used For Advertising As of last week, marketers can now send ads and other promotions as push notifications to apps available within the Apple App Store. In a highly understated move, Apple introduced the ch ....

Google Ranking All Sites By Mobile Version In September

05/03/2020 SMK Editor

Google Shifting Entirely To Mobile-first Indexing By September Google has announced that it will start indexing all websites by their mobile versions beginning in September. Mobile-first indexing means Google predominantly uses the mobil ....

[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average

02/03/2020 SMK Editor

For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite ....

LinkedIn Jumps On Stories Bandwagon

01/03/2020 SMK Editor

LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally ....

What's Up With Google's Rich Results?

26/02/2020 SMK Editor

Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that ....

LinkedIn's New Personal Branding Features

24/02/2020 SMK Editor

Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, ....

Google Angers Agencies With Partner Program Update

24/02/2020 SMK Editor

Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with ....

2020 Podcast Marketing Spend Up 62%

20/02/2020 SMK Editor

Deloitte Study Sees Steep Growth In Podcast Marketing Opportunity  Both the global, and local, podcasting market is poised for growth this year, with revenues set to top $1 billion for the first time globally. Podcasting is poised t ....

[NEW STUDY] Email Marketing Benchmarks

18/02/2020 SMK Editor

Government Dominating Email Open Rates Globally Despite the meteoric rise of social media over the past decade, email remains a key tool for most communicators. However, much like social media, email performance is highly nuanced. ....

What's Up With Facebook Campaign Budget Optimisation?

17/02/2020 SMK Editor

September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was ....

Instagram Guidelines Updated After Bloomberg Meme Explosion

15/02/2020 SMK Editor

When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s cam ....