Dropbox is pushing AI as the tech that serious sales teams should embrace.

More selling, less adminning

Whatever your industry, Dropbox wants you to know now is the time. Sales teams currently spend less than half their time making sales contact, but that can be improved.

As AI becomes better able to streamline many time-consuming admin tasks, it may also better detect patterns and optimisation opportunities. In fact, it should do it better than humans.

Three key benefits

From Highspot, Dropbox has gleaned the three key benefits that AI can give to a sales team.

• Content analysis that leads to higher ROI.

• Better metrics to improve customer engagement.

• Relevant and timely insights that increase sales conversions.

Profit projections

Dropbox reports McKinsey’s projections of 30X increase in online retail sales using AI to manage dynamic pricing and personalisation.

They also predict a 13% earnings increases for manufacturers who use AI to predict revenue sources and optimise sales.

The sell

Of course, Dropbox sees itself as a rather useful part of the solution.

They scoured the relevant published research and synthesised it into a simple infographic and a slightly more in-depth ebook. (The latter requires registration.)

When it comes to sales analysis, how do you like your intelligence: organic or artificial?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.