[SMK] Social Media Knowledge


Dropbox says ‘AI is the future of sales’

Dropbox is pushing AI as the tech that serious sales teams should embrace.

More selling, less adminning

Whatever your industry, Dropbox wants you to know now is the time. Sales teams currently spend less than half their time making sales contact, but that can be improved.

As AI becomes better able to streamline many time-consuming admin tasks, it may also better detect patterns and optimisation opportunities. In fact, it should do it better than humans.

Three key benefits

From Highspot, Dropbox has gleaned the three key benefits that AI can give to a sales team.

  • Content analysis that leads to higher ROI.
  • Better metrics to improve customer engagement.
  • Relevant and timely insights that increase sales conversions.

Profit projections

Dropbox reports McKinsey’s projections of 30X increase in online retail sales using AI to manage dynamic pricing and personalisation.

They also predict a 13% earnings increases for manufacturers who use AI to predict revenue sources and optimise sales.

The sell

Of course, Dropbox sees itself as a rather useful part of the solution.

They scoured the relevant published research and synthesised it into a simple infographic and a slightly more in-depth ebook. (The latter requires registration.)

When it comes to sales analysis, how do you like your intelligence: organic or artificial?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment