[SMK] Social Media Knowledge


The latest LinkedIn Stats and Facts

LinkedIn haD a productive 2017. After being acquired by Microsoft, the social network for professionals got serious about content, and connections.

While it may never rival Instagram or Facey for excitement, there’s plenty to like at the newish-style LinkedIn.

Read of for the latest Linky stats.

Link or Like?

LinkedIn was launched in 2003, and in 2016 it was snapped up by Microsoft for US$26.3 billion – making it Microsoft’s most expensive acquisition ever.

Today LinkedIn has over 500 million members in more than 200 countries and 24 languages. Indeed, 70% of LinkedIn users reside outside the US.

Two new members are added every second, however just 106 million of LinkedIn users are counted as active.

See the CV

There are over 1.5 million LinkedIn Groups, covering everything from thought leadership to golfing tips.

Want to get noticed more often? Profiles with a photo see 14X more views.

Pay Up

Linkers are a busy bunch, with 60% of users accessing the platform from mobile.

While LinkedIn Premium offers all sorts of bells and whistles, the take up hasn’t been amazing. Currently, 79% of LinkedIn users opt for the free version.

How do you use LinkedIn? Let us know in the comments.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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