[SMK] Social Media Knowledge


Facebook Study: Insights into Retail

As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail.

Read on for the key takeaways.

Surprise surprise, Online First

Facebook reckons online shopping will account for 23% of all retail sales by 2020. This is up from 12% in 2016.

Conversely, traditional retail is expected to increase by just 7% over the same period.

Interestingly, mobile is helping blur the line between on and offline shopping.

Customers are increasingly using mobile in bricks-and-mortar stores to research items, compare prices, and download coupons.

To combat this, Facebook recommends retailers integrate digital elements with the in-store experience, including apps and AR/VR experiences.

Mobile money

Mobile is the first screen most users turn to when shopping, yet many retailers are yet to embrace a mobile-first approach.

Facebook says 56% of internet users visited an online shop via mobile in Q1 2017, a dramatic rise of 44% year-on-year.

Finally, you really can’t ignore video anymore. In the Asia-Pacific region, one quarter of people consume video on mobile. This figure is expected to rise sharply in the next year.

Facebook has some suggestions about how to use their marketing tools to benefit from the current retail climate. You can read all about it here.

Have you noticed your own retail preferences changes over the past year? What’s your online shopping platform of choice?

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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