[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Emojis now power target Twitter ads

Just when you thought networks couldn't think of any more uses for them, Twitter now lets brands target ads based on emojis.

Smiley Face

Now advertisers can target users how have tweeted using emojis, or engaged with emoji-loaded tweets.

The feature uses emoji activity as a signal of a user's mindset or mood. Twitter promises this will unlock "unique opportunities" for marketers.

Thumbs Up

For example, if a user tweets with food emojis, there's now scope for brands to market food-related ads to them.

Twitter also says the feature will help brands connect with users, based on their passions.

The emoji targeting is powered through Twitter's official partners including AdParlor and Social Code.

To find out more visit blog.twitter.com. 
 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Launches Sponsored Newsletters

LinkedIn’s expanding its sponsored articles ad option to sponsored…

LinkedIn’s expanding its sponsored articles ad option to sponsored…