Proving that not everything it touches turns to gold, Facebook is shutting down its news app Paper.
Paper planes
Launched back in 2014, Paper garnered critical acclaim, however it wasn't enough to get users excited.
By the end of 2014 Paper had dropped out of the 1500 most popular apps list, and kept plunging.
The app hadn't been updated since May 2015, and was never released on Android.
"Our goal with Paper was to explore new immersive, interactive design elements for reading and interacting with content on Facebook, and we learned how important these elements are in giving people an engaging experience," Facebook explained when announcing Paper's demise.
News flash
However it's not all bad news for Facebook – as it aggressively expands into the breaking news space. Some of Paper's features have migrated to other Facebook apps, including Instant Articles.
And if good design won't work, maybe cash will.
Facebook is reportedly paying publishers such at the New York Times and The Huffington Post to use its Live video streaming service for breaking news.
RECOMMENDED FOR YOU
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Meta Trials Facebook To Threads Crossposting
Meta is testing a feature that will let users…
Meta is testing a feature that will let users…