[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Eventbrite joins forces with YouTube

Eventbrite and YouTube are partnering up to sell live performance tickets.

Event-Tube!

The streaming provider is launching YouTube Official Artist Channels, which will included Eventbrite concert listing for the US. All of it is accessible without leaving the video page.

Users can see ticketing option through official channels which are a major source of revenue for artists and promotes an artist-friendly model.

A new big blue “Tickets” icon will appear along side content which will take users directly to the applicable Eventbrite booking page.

The numbers

Eventbrite’s new partnership, along with their new deal with Ticketmaster, cover more than 70% of the US ticketing market.

 According to data provided by Nielsen, 44% of teenagers discover new music via YouTube while about 26% of millennials discover new music events through the platform. The engagement is there.

Online ticket purchases have fast become the preferred standard to live events, that’s nothing new, but the shortcut from discovering to purchasing tickets is unprecedented and sure to add to YouTube’s revenue.

Are you likely to book tickets through content discovered on YouTube? When’s the last time you purchased tickets in-person? Let us know in our comment section beneath.

 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Launches Sponsored Newsletters

LinkedIn’s expanding its sponsored articles ad option to sponsored…

LinkedIn’s expanding its sponsored articles ad option to sponsored…