[SMK] Social Media Knowledge


Eventbrite joins forces with YouTube

Eventbrite and YouTube are partnering up to sell live performance tickets.


The streaming provider is launching YouTube Official Artist Channels, which will included Eventbrite concert listing for the US. All of it is accessible without leaving the video page.

Users can see ticketing option through official channels which are a major source of revenue for artists and promotes an artist-friendly model.

A new big blue “Tickets” icon will appear along side content which will take users directly to the applicable Eventbrite booking page.

The numbers

Eventbrite’s new partnership, along with their new deal with Ticketmaster, cover more than 70% of the US ticketing market.

 According to data provided by Nielsen, 44% of teenagers discover new music via YouTube while about 26% of millennials discover new music events through the platform. The engagement is there.

Online ticket purchases have fast become the preferred standard to live events, that’s nothing new, but the shortcut from discovering to purchasing tickets is unprecedented and sure to add to YouTube’s revenue.

Are you likely to book tickets through content discovered on YouTube? When’s the last time you purchased tickets in-person? Let us know in our comment section beneath.


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