[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Advertisers able to target Shadow Profiles

Facebook’s methods to learn your interests, even with new security restrictions, has some users wondering what the point of hiding personal information really is.

I see you

In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile.

What is a “shadow profile?” Well, have you ever given your phone number to Facebook for two-factor authentication? Or a friend shared your email with some app’s contact import feature?

Phone numbers and emails are the heart of your shadow profile and though invisible to others, advertisers can use this crumb trail to target you with ads, business as usual.

The ad side of things

Advertisers don’t have too many obstacles to use your info. All they need to do is upload the numbers and addresses collected, and use them to factor you into a custom audience.

What this means is even users who provided their phone number purely as a measure of security have also been used in providing advertisers personal information.

The issue is that Facebook has not been as transparent as they claimed when coming to selling your info to advertisers and that half-measures haven’t done the trick. Could be stormy seas for Facebook in the days to come.

Are you surprised to hear how accurate your “shadow profile” can be? Are you surprised on how Facebook collected some phone numbers? Let us know in our comments.

 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment