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DIGITAL MARKETING NEWS

Facebook 360 Video: Best Practice Guide

How time flies on Facebook. It's already been a year since 360 video launched on the platform.

To celebrate the milestone Facebook has released a blog post showing how brands can get more out of the emerging medium.

Look around

Facebook says interactive and exploratory content works best on 360. For example, diving on the Great Barrier Reef, skydiving over Dubai, or going backstage at the Grammys.

Narrative-based content might be better suited to traditional videos.

Keep it simple

A 360 video isn't the place for subtle introductions and plot points. Think Jurassic Park more than Citizen Kane.

In other words: get to the point quickly in your 360 video, or risk viewers losing interest.

Including a host, narrator, or on-screen text can help guide viewers through your video's best bits.

Branded content

Facebook reckons 360 videos provide viewers with a unique way to go "behind-the-scenes" in an authentic and personal way. 

To help brands get a leg up with the new tech, it's released a Branded Content tool giving tips and a 360 Community Page where top videos from around the world are shared.

Have you used 360 video? If so let us know how in the comments.
 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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