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DIGITAL MARKETING NEWS

Martech Mashup: Adjust moves into measuring mobile

February 3, 2022

Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile.

Mobile moolah

Adjust previously focused on tracking app installs for brands and developers.

Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store.

This includes the Audience Builder tool, which lets you examine and segment user groups.

Listen to this

People now tend to use fewer apps, but spend more time on their favourite apps.

To reflect this trend, Adjust now lets you track engagement from 30 days to 90 days, or even up to one year. There's also enhanced ways to see how your app is tracking across the major platforms and networks.

If this sounds like your cup of tea, check out Adjust to find out more. 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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