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Martech Mashup: Adjust moves into measuring mobile

Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile.

Mobile moolah

Adjust previously focused on tracking app installs for brands and developers.

Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store.

This includes the Audience Builder tool, which lets you examine and segment user groups.

Listen to this

People now tend to use fewer apps, but spend more time on their favourite apps.

To reflect this trend, Adjust now lets you track engagement from 30 days to 90 days, or even up to one year. There's also enhanced ways to see how your app is tracking across the major platforms and networks.

If this sounds like your cup of tea, check out Adjust to find out more. 

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