Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile.
Mobile moolah
Adjust previously focused on tracking app installs for brands and developers.
Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store.
This includes the Audience Builder tool, which lets you examine and segment user groups.
Listen to this
People now tend to use fewer apps, but spend more time on their favourite apps.
To reflect this trend, Adjust now lets you track engagement from 30 days to 90 days, or even up to one year. There's also enhanced ways to see how your app is tracking across the major platforms and networks.
If this sounds like your cup of tea, check out Adjust to find out more.
RECOMMENDED FOR YOU
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive
LinkedIn has expanded its interest ads targeting by adding…
LinkedIn has expanded its interest ads targeting by adding…
Instagram Kills Live Shopping In March
Instagram is no longer interested in live stream shopping.…
Instagram is no longer interested in live stream shopping.…
TikTok Unveils Expanded, Richer Video Insights For Businesses
TikTok already offers some of the best free social…
TikTok already offers some of the best free social…