CMO Council and Live Technology have recently reported that what consumers want most from the post-purchase experience is stronger customer and technical support well after the by.
Excuse me, but I have a question
According to new research, most consumers are frustrated by poor technical assistance (51.4%), weak warranty and claims processing (37.7%), and inadequate repair and maintenance support (34.6%).
Further desired improvements fell into the categories of 24-hour accessibility and support, stronger user instruction, and better processes of product return.
And here’s what they do like
Conversely, here's what consumers value most post-purchase: a well designed product (46.6%), painless installation and setup (46.4%), and efficient delivery (46.2%).
Customers are least impressed when products are not supported by the retailer, will not accept returns, or have to deal with a voice system for customer support.
What would you like to see improved in the post-purchase experience? What issues have you found most frustrating after investing in a product? Let us know in the comments below.
RECOMMENDED FOR YOU
LinkedIn Builds Out Newsletters For Content Marketing
LinkedIn is making newsletter creation easier and improving discoverability…
LinkedIn is making newsletter creation easier and improving discoverability…
Meta Set to Bet Big On AI Powered Chatbots
Meta is working on some big AI-powered projects which…
Meta is working on some big AI-powered projects which…
ABC Exits X (Twitter) Citing Rising Toxicity
In a thinly veiled attack on X (the platform…
In a thinly veiled attack on X (the platform…