Facebook has announced it will allow more control over high and low bids for ad placements.
Cost per thousand impressions gets flexible
According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats for some slightly below.
The goal is to better forecast marketing revenue with pricing customised to placement and accounting for what country the ad is being run.
Country and region will now allow for CPM Targets to be applied to other apps and products more efficiently.
Advertisers want more
Facebook publishers can better categorise demand source management and create new opportunities for revenue.
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