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DIGITAL MARKETING NEWS

Facebook Audience Network users to set own CPMs

Facebook has announced it will allow more control over high and low bids for ad placements.

Cost per thousand impressions gets flexible

According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats for some slightly below.

The goal is to better forecast marketing revenue with pricing customised to placement and accounting for what country the ad is being run.

Country and region will now allow for CPM Targets to be applied to other apps and products more efficiently.

Advertisers want more

Facebook publishers can better categorise demand source management and create new opportunities for revenue.

The Facebook Audience Network Help Center will help publishers reach client partners and the performance optimization tool will be made available to all publishers.

Are you a publisher through Facebook? How do you feel this will impact reaching targeted audiences? Give us your thoughts in our comment section.

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