[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Audience Network users to set own CPMs

February 11, 2022

Facebook has announced it will allow more control over high and low bids for ad placements.

Cost per thousand impressions gets flexible

According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats for some slightly below.

The goal is to better forecast marketing revenue with pricing customised to placement and accounting for what country the ad is being run.

Country and region will now allow for CPM Targets to be applied to other apps and products more efficiently.

Advertisers want more

Facebook publishers can better categorise demand source management and create new opportunities for revenue.

The Facebook Audience Network Help Center will help publishers reach client partners and the performance optimization tool will be made available to all publishers.

Are you a publisher through Facebook? How do you feel this will impact reaching targeted audiences? Give us your thoughts in our comment section.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment

RECOMMENDED FOR YOU

Meta Kills Off “Creator Studio”

January 30, 2023

Social media managers who use Creator Studio to manage…

Social media managers who use Creator Studio to manage…