Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content.
Replays for larger audiences
Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content.
Content creators can see who’s re-sharing while Page owners, doing the re-sharing, can aggregate info regarding demographics and location of viewers. Daily views will also be graphed, along with metrics on free and paid activity.
Facebook is also removing a few underused features such as retention graphs, average watch time, 30 Second Views, and detailed video play breakdowns.
Weeding out the bugs
Along with the update, Facebook has corrected re-shared videos from displaying a zero value in the Video Average Watch Time. Incorrect values being displayed for re-shared info has also been fixed.
It seems that Facebook is dedicated to providing as much quality and accurate information to the content creator as possible. With a heavy re-share culture driving the penetration of content, the fixes are a welcome update.
Have you been affected by these past metric flubs? How excited are you for the update? Let us know in our comments section.