[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook launches updates for Video Re-Shares

February 11, 2022

Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content.

Replays for larger audiences

Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content.

Content creators can see who’s re-sharing while Page owners, doing the re-sharing, can aggregate info regarding demographics and location of viewers. Daily views will also be graphed, along with metrics on free and paid activity.

Facebook is also removing a few underused features such as retention graphs, average watch time, 30 Second Views, and detailed video play breakdowns.

Weeding out the bugs

Along with the update, Facebook has corrected re-shared videos from displaying a zero value in the Video Average Watch Time. Incorrect values being displayed for re-shared info has also been fixed.

It seems that Facebook is dedicated to providing as much quality and accurate information to the content creator as possible. With a heavy re-share culture driving the penetration of content, the fixes are a welcome update.

Have you been affected by these past metric flubs? How excited are you for the update? Let us know in our comments section.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment

RECOMMENDED FOR YOU