[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook launches Messenger 2.1

Facebook has released Messenger 2.1, allowing businesses to automate customer conversations and boost NLP capabilities.

Facebook Messenger: the sequel

Facebook recently launched Messenger Platform 2.1 with NLP (natural language processing). Businesses will find it easier to build automated conversations within Messenger, generating more intuitive responses in chatbots.

Meaning within customer texts can be better interpreted from stronger consumer engagement. Salutations, location, time, URL, phone numbers, and email will all play a roll in better analysing the customer.

Jumping across platforms

Facebook is also allowing for cross-application collaboration thanks to what is being called “the handover protocol,” allowing business to generate several experiences in a single chatbot.

The hope is for conversation to transfer seamlessly to a live-agent should the need arise.

The release of a new software development kit has also allowed the addition of five new Call to Action buttons (CTAs) making payment and conversation direction more efficient thanks to Shop Now, Get Support, Get Updates, Play Now, and Get Started.  

The new handover protocol and NLP continues to push customer engagement into a more automated future and it doesn’t appear to be slowing down.

Are you excited for what Messenger 2.1 could do for your business? Do you prefer automation to live-agents? Let us know in the comments below.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment