[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook battles Fake News with Publisher’s Survey

February 11, 2022

Facebook recently announced News Feed will begin prioritising trustworthy publisher’s links after users fill out new survey consisting of two single questions.

Simple, elegant, and straight to the point

The new “exhaustive” survey consists of the following questionnaires:

  • Do you recognize the following websites? Yes or No.
  • How much do you trust each of these domains? Entirely, a lot, somewhat, barely, or not at all.

These efficient yet important questions were developed in house by Facebook itself rather than outsourcing to a third party.

The new endeavour is meant to spearhead erroneous or misleading news reports made prevalent during the 2016 US elections.

Choose real news

Some have questioned the wisdom in allowing users to determine their own trustworthy new sources. To combat misinformation, CEO Mark Zuckerberg is hoping a bit of critical thinking will go along way.

According to Zuckerberg, “[The survey] will only shift the balance of news you see towards sources that are determined to be trusted by the community.”

Facebook’s initiative represents a small step in a big discussion regarding how we consume and where we get our news. If news is food for thought, and we are what we eat, perhaps we best be reading the label?

Are you confident in the new surveyed approach to news consumption? Why or why not? Give us your thoughts.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment

RECOMMENDED FOR YOU