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DIGITAL MARKETING NEWS

Facebook battles Fake News with Publisher’s Survey

Facebook recently announced News Feed will begin prioritising trustworthy publisher’s links after users fill out new survey consisting of two single questions.

Simple, elegant, and straight to the point

The new “exhaustive” survey consists of the following questionnaires:

  • Do you recognize the following websites? Yes or No.
  • How much do you trust each of these domains? Entirely, a lot, somewhat, barely, or not at all.

These efficient yet important questions were developed in house by Facebook itself rather than outsourcing to a third party.

The new endeavour is meant to spearhead erroneous or misleading news reports made prevalent during the 2016 US elections.

Choose real news

Some have questioned the wisdom in allowing users to determine their own trustworthy new sources. To combat misinformation, CEO Mark Zuckerberg is hoping a bit of critical thinking will go along way.

According to Zuckerberg, “[The survey] will only shift the balance of news you see towards sources that are determined to be trusted by the community.”

Facebook’s initiative represents a small step in a big discussion regarding how we consume and where we get our news. If news is food for thought, and we are what we eat, perhaps we best be reading the label?

Are you confident in the new surveyed approach to news consumption? Why or why not? Give us your thoughts.

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