[SMK] Social Media Knowledge


Facebook battles Fake News with Publisher’s Survey

Facebook recently announced News Feed will begin prioritising trustworthy publisher’s links after users fill out new survey consisting of two single questions.

Simple, elegant, and straight to the point

The new “exhaustive” survey consists of the following questionnaires:

  • Do you recognize the following websites? Yes or No.
  • How much do you trust each of these domains? Entirely, a lot, somewhat, barely, or not at all.

These efficient yet important questions were developed in house by Facebook itself rather than outsourcing to a third party.

The new endeavour is meant to spearhead erroneous or misleading news reports made prevalent during the 2016 US elections.

Choose real news

Some have questioned the wisdom in allowing users to determine their own trustworthy new sources. To combat misinformation, CEO Mark Zuckerberg is hoping a bit of critical thinking will go along way.

According to Zuckerberg, “[The survey] will only shift the balance of news you see towards sources that are determined to be trusted by the community.”

Facebook’s initiative represents a small step in a big discussion regarding how we consume and where we get our news. If news is food for thought, and we are what we eat, perhaps we best be reading the label?

Are you confident in the new surveyed approach to news consumption? Why or why not? Give us your thoughts.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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