[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook brings Video Calling to Messenger

In a nod to the increasing importance of instant messaging, Facebook has just added video calling to Messenger.

Look and see

Facebook announced the news in a blog post. 
 
"Now you can have face-to-face conversations with your friends and the people you care about, via Messenger," explained Stan Chudnovsky, Head of Product for Messenger and Param Reddy, Engineering Manager.

Calling card

Users can start using video calling with one tap.
 
For example, if you're messaging a friend and want some face time, you can select the video icon on the Messenger screen to begin a video call.
 

A strong message

 
The update is the latest in a series of updates for Messenger's 600 million users. Facebook recently released an update allowing users to send money to friends via the app, and Business on Messenger is coming soon.
 
Video calling is now available on Android and iOS versions of the app in select countries, with an Australia and New Zealand roll out expected shortly.
 
To find out more visit newsroom.fb.com.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU