[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook brings payments to Messenger

In a move further strengthening its commitment to mobile, Facebook now allows users to make payments through the Messenger app.

Pay pals

Facebook announced the news in a blog post.

"Today we’re adding a new feature in Messenger that gives people a more convenient and secure way to send or receive money between friends."

Mobile checkout

To send money users start by composing a message to a friend, then selecting the $ icon.

Users then enter the amount they want to send and tap the Pay button, where Visa and MasterCard debit card details can be added. 

Users wanting to accept money must also add their debit card details. For increased security, users can add a password or Apple TouchID fingerprint.

Facebook says the money will be transferred straight away, but can take up to three business days to land depending on the users' bank.

Tap out

The feature could be a potential threat to PayPal, which currently rules the mobile payments market.

However with over half of Facebook's 1.2 billion users now mobile, expect PayPal to be following developments very closely.

The update is rolling out across the US over the coming months. 

To find out more visit newsroom.fb.com.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment