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DIGITAL MARKETING NEWS

SMK’s app of the week: Hykoo

Texting and video are two of the most popular pastimes on mobile and social. But until now there hasn't really be a good way to combine the two. That's a gap Hykoo is hoping to fill.

Text and shoot

Hykoo is an iOS app aimed at users who want to shoot and share video, but not necessarily step in front of the camera.

Inspired by the traditional haiku, the app allows users to create three video clips (two three-second clips and one six-second clip) that each has a layer of text superimposed on top. 

Clips can be enhanced with a range of filters.

Different perspective

The unique format is intended to create a narrative for the videos, while the text adds another way for users to express themselves.

Once uploaded, users can share their "Hykoos" on social, email and text.

Start it up

Meerkat and Periscope have shown users have a lot of time for streaming video, while Vine and Instagram confirm that short-form user generated content is a winner. 

Hykoo will officially launch at this year's Tribeca Film Festival.  Stay tuned to see if Hykoos become the next Snapchats or Vines. 

Or give it a whirl yourself at hykoo.co
 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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