[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook injects new life into Stories

In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities.

Ghost town to gain new residence

Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high budget video may be the answer.

Facebook Product Manager Amy Sun said Facebook have been listening to its community, and working to make Stories work with big business through Pages as efficiently as possible.

In the coming months, it will soon be possible for companies to use Pages to create promotional Stories to share with existing followers.

Instagram inspires its parent

Stories has seen a great deal of success through Instagram, but that success has yet to transfer to Facebook.

Facebook Stories posted through Pages will be visible to followers but won’t show up on News Feed unless posted there as well, and will disappear in 24 hours, like any other Story.

Facebook has yet to release metrics on Stories as it likely has little to brag about, something it hopes to improve in opening the gates to brands.

Whether or not opening to any brand willing to pay will foster more engagement, or become bombastic advertisement, will be left up for the users to judge.

Do you think opening up Stories to brands will bring in users or potentially push them away? Give us your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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