[SMK] Social Media Knowledge


Facebook, Instagram and Messenger unite

Here's something that's taken longer to happen than might be expected.

Facebook is testing a feature that unifies notifications across Facebook, Instagram, and Messenger. Sorry WhatsApp, you don't make the cut this time.

Family First

This means if you get a Like on Instagram, you'll be notified on Facebook or Messenger. Conversely, if there's a chat happening on Messenger, you'll now be alerted on Facebook or Instagram. 

An icon will let you instantly switch between apps, to action the notification as required.

Stir crazy

The update could certainly boost engagement across Facebook's family of top performing platforms. Indeed the platform successfully split, then re-integrated, Facebook and Messenger.

However, it's also conceivable that receiving a ceaseless torrent of alerts could be similar to existing in the seventh level of Hades.

Stay tuned to see where we all end up!

Would you like cross-app notifications? Let us know why/why not in the Comments.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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