[SMK] Social Media Knowledge


Martech Mashup: LinkedIn Job Matches go Mobile

Here are two handy updates for LinkedIn lovers: a new InMail Analytics Report and Today's Job Matches for mobile.

Measure it

The refreshed InMail Analytics Report pulls data from LinkedIn's vast treasure troves, so recruiters have access to more strategic data. 

Improvements include an intuitive interface, actionable insights, response rates for candidates, and data on which templates are performing best across industries.

Info is updated hourly, if you're so inclined, and the report now includes benchmark data so recruiters can see how they stack up against their colleagues.

Job Matches

With over half of LinkedIn's 500 million members using mobile to browse for jobs, the LinkedIn app is a busy hub. 

Today's Job Matches on the LinkedIn app now hosts over 10 million job listings. Other features include a daily list of curated matches, insights based on your personal preferences, salary highlights, and real-time feedback from members. 

Do you use LinkedIn for recruitment or job seeking? Let us know your favourite features in the Comments.

Learn with SMK through May

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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