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DIGITAL MARKETING NEWS

Facebook automates creation of Canvas Ads

If you use Canvas Ads on Facebook, life just got a little easier. Or at least more automated.

Set and Forget

Now when you enter a URL to create your ad, Facebook automatically pulls images from the page, including their related links. And boom: you now have a Canvas Ad!

The tech wizardry is thanks to Facebook using a new third-party Marketing API.

Smoke and Mirrors

Until now, creating Canvas Ads was a time-consuming, laborious, and frankly often frustrating process.

It involved manually uploading images and videos, entering text and links, and individually arranging every element on the page.

Now it’s almost as simple as cut and paste. Which means it’s also a lot quick to spend your marketing budget too. Consider yourselves forewarned!

Do you use Canvas Ads? Let us know how it went in the Comments. 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
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