[SMK] Social Media Knowledge


Martech Mashup: AdWords Express adds Goals

AdWords Express now lets users decide which goal they'd like to achieve through specific online ads.

Three goals for your business

Goals will enable businesses to choose from three distinct initiatives: Call your Business, Visit your Storefront, and Take an Action on your Website.

Call your Business will allow a company to receive more direct calls from possible customers ready to engage.

Visit your Storefront is designed to help drive more customers to a physical store location.

Take an Action on your Website is for garnering a specific desired action from website visitors, from free quotes to filling out forms.

Let AdWords Express do the thinking

Once you’ve chosen a specific goal, AdWords then tailors the ad to fit the criteria.

Choosing Call your Business will make your company’s phone number more prominent within the ad, making it easier for customers to get in touch, as just one such example.

Your ad’s performance can also be followed through goal-oriented metrics relating to your chosen criteria.

Google Analytics and Google Maps help track website actions and visits to offer the strongest range of metrics possible.

Would these goals help you connect with your customers? Do you feel you need help in any of these 3 categories? Let us know what you think in our comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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