[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook launches Stories archive

Now users can save their cherished Stories for all time thanks to the wide success of their video and photo linking medium.

Re-use and recycle

Facebook has rolled out an archive option for Facebook Stories, just like Instagram’s. To have a squiz launch of last year, user will notice a new indicator appearing above the top of Facebook Stories.

Initially announced back in May, the new addition could provide a very useful purpose for brands and marketers utilising the medium, creating a sort of library of advertisement.

Story posts will be stored in an archive not visible to other users and can be switched off while keeping to a 24-hour expiration window, but now users at least have the option.

Bang for the buck

Marketers may appreciate the permanence of a Stories archive when investing into adverts that won’t simply disappear.

Best performing Stories can be re-used at will or even revisited for inspiration, which may lend a leg up to analytics of successful campaigns.

What remains to be added is a highlights section within profiles for favoured Stories, which could be next. With the success of the feature as a story telling medium, the innovations are far from over.

What do you think about the latest addition of an archive? Are there stories you wished you could have saved? Let us know in the comments.

 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment