[SMK] Social Media Knowledge


LinkedIn: Hiring trends for 2018

Once more, LinkedIn is sharing insights into workplace culture, and the keys to being hired and staying competitive.

Soft skills in demand

First off, you might want to brush up on professional apps and programs such as Photoshop and Office, for now is the time of the multi-talented and adaptable employee.

According to the statistics, 70% of US professionals will no longer tolerate workplace environments with negative cultures, 65% said they’d be willing to take a pay cut and 26% said they’d give up a hoity-toity title for better conditions.

Attracting the pros

For companies looking to amp up worker contentment, they can do no better than to create pride toward the company. Over 87% of workers agree, and 46% would prefer if their company had a positive impact on society.

It’s not about putting up with nonsense either, as 39% of employees would rather leave their job than be directed to do something either morally or ethically dubious.

Benefits are also prized by employees over perks, meaning days off and holidays trump tangible incentives like game rooms and bubble teas.

Do you have any workplace horrors stories that set you looking for work elsewhere? We want to hear about your experience. Let us know in the comments below.


Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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