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DIGITAL MARKETING NEWS

Pinterest ups its Search Capabilities

Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform.

Seek and pin with more efficiency

According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore tab.

The new push for efficient searching comes from Pinterest’s goal to improve mobile browsing experience, with text searches up 40% in monthly use and 85% overall year-to-date.

Long term planning

Pinterest says that it can take up to three months for users to act on a purchase, after an initial interest with 73% of users relying on three-word searches. While 97% of all searches don’t include a brand name.

Early planning and non-brand bias could give advertisers a unique insight into consumer habits and the new search features will allow users to connect with brands in new ways.

Do you take three months to research and purchase with Pinterest? Let us know your thoughts in the comments section.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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