[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook Live gets a bunch of new features

Facebook has just announced a raft of new features to amp up the appeal of its fledging Live video streaming service.

Two's better than one

At the recent VidCon event, Facebook explained Live will soon be able to host two-person remote broadcasts, allow you to schedule streams, and create virtual waiting rooms where viewers can hang out ahead of live streams.

Oh, and users can also add MSQRD masks to their profile during a stream.

Friend Zone

Two-person broadcasting will let you live stream with individuals in different locations. 

This could be used to feature interviews, or cross to other locations during a stream. The update will presumably gives brands more creative options using Live.

Wait it out

Facebook's throwing plenty of plunder  at Live, as it seeks to become the beacon of online streaming ahead of rivals Periscope and Meerkat.

It seems to be paying off – with users now spending three times longer watching live streams than regular videos.

The updates are slated to launch later this year, first with Verified Pages, then for the rest of us.
 

Learn with SMK through October

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU