[SMK] Social Media Knowledge


YouTube Director helps brands make video ads on a budget

YouTube has launched Director, a suite of products designed to help brands create video ads without breaking the bank.

Lights, camera, upload

YouTube announced Director in a blog post, explaining the feature comprises three elements: an app, professional assistance, and animated video.

The YouTube Director app lets businesses create videos directly from their smartphone. The iOS app provides a step-by-step template to production, and suggests a shot list of what to capture.

YouTube says no editing experience is required, and once the video is complete it can be directly uploaded to YouTube, and run along an AdWords campaign.

Film quality?

If you're looking for something a little higher end, YouTube Director onsite connects businesses in select cities with a professional filmmaker – as long as you spend US$150 to advertise on YouTube.

Finally, YouTube Director automated video will create a video ad based on your existing assets, such as logos and screenshots. 

With viewing time on YouTube increasing 50% year-on-year, Director could be an easy way for brands to connect without shelling out big bucks.

To find out more visit youtube.googleblog.com.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment