[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube Director helps brands make video ads on a budget

February 3, 2022

YouTube has launched Director, a suite of products designed to help brands create video ads without breaking the bank.

Lights, camera, upload

YouTube announced Director in a blog post, explaining the feature comprises three elements: an app, professional assistance, and animated video.

The YouTube Director app lets businesses create videos directly from their smartphone. The iOS app provides a step-by-step template to production, and suggests a shot list of what to capture.

YouTube says no editing experience is required, and once the video is complete it can be directly uploaded to YouTube, and run along an AdWords campaign.

Film quality?

If you're looking for something a little higher end, YouTube Director onsite connects businesses in select cities with a professional filmmaker – as long as you spend US$150 to advertise on YouTube.

Finally, YouTube Director automated video will create a video ad based on your existing assets, such as logos and screenshots. 

With viewing time on YouTube increasing 50% year-on-year, Director could be an easy way for brands to connect without shelling out big bucks.

To find out more visit youtube.googleblog.com.
 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment

RECOMMENDED FOR YOU

Meta Kills Off “Creator Studio”

January 30, 2023

Social media managers who use Creator Studio to manage…

Social media managers who use Creator Studio to manage…