[SMK] Social Media Knowledge


Facebook on the attack for Slack

Facebook has announced it now has over 30,000 organisations using their project management platform Workplace, which could spell trouble for top competitors.

Ad-free and work friendly

Workplace is making waves with unprecedented growth, which only sat around 1000 at launch in 2016. Even against Slacks 6 million users, Workplace has some enormous brands using their service.

Delta Airlines, Heineken, Lyft, Spotify, and Starbucks are among the first adopters of Facebook’s project management platform.

In commemoration of Workplace’s first year, Facebook will be launching Workplace Chat, a new app for desktop eerily similar to Slack’s layout, and will soon to add group video chat for mobile and desktop.

Impersonation: highest form of flattery

The social network behemoth could prove to be more pervasive in its new foray into enterprise software, not only edging out Slack, but video-conferencing rivals Zoom and Google’s Meet.

Bringing its same tenacity to the professional sphere, Facebook has undercut Slack’s premium tier pricing at $3 a month versus Slack’s $6.67. With much deeper pockets, Facebook could undercut for years.

To ad insult to injury, in 2016 Uber dropped Slack citing the app could not meet their communications needs. With Walmart and Starbucks being substantially larger, the proof may already be in the pudding.

Yet Slack still has a strong reputation with smaller companies so the battle between David and Goliath may have just begun.

Would you choose Workplace over Slack? What are your thoughts on one company holding sway over personal and professional networking? Let us know in our comments section.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment