New year, new you? If you’re looking to shake up your marketing mix this year, you’ve probably got video on the horizon.
With that in mind, let’s take a walk through the latest YouTube factoids.
Look at this
YouTube has over 1.5 billion monthly active users – that’s behind Facebook’s 2.1 billion, but ahead of everyone else.
Yet YouTube’s audience tunes in for longer. The average YouTuber spends one hour a day on the platform, compared to 20 minutes per visit for Facebook.
Breaking it down
YouTubers tend to represent a wide spectrum of ages, with 35 – 44 year olds are the most represented (26%). That's followed by 25 – 34 year olds on 23%.
On average, YouTubers are split 62% male, 38% female.
Watch this space
Over 500 hours of videos are uploaded to YouTube every minute. Most of these (41%) fall into the People and Blogs category.
Other popular sectors include Gaming (14%) and Entertainment (8%).
Interestingly, most views (60%) still come from desktop, with 40% on mobile.
And in case you were wondering, Despacito by Luis Fonsi is the most popular video on YouTube, with over 4.3 billion views. Vale Gangnam Style.
What content do you prefer to watch on YouTube? Let us know in the comments.