[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Marketing and machine learning: IBM predictions

Rashmy Chatterjee, IBM’s Chief of Marketing for North America, joins a chorus of top execs preaching AI’s indispensability for the future of marketing.

Analytics with benefits

Interviewed by Forbes magazine, Ms Chatterjee says ‘cognitive marketing’ is the next big thing.

She explains it as systems that use data and analytics to learn and to make recommendations, and which face both ways.

Beyond discovering, learning and analysing consumer behaviours, they also communicate with decision makers in natural language and fit into traditional reporting structures.

Storytellers delight

Chatterjee foresees huge marketing advantages to come from this technology.

For starters, it’ll be easier to build and optimise client relationships via an ‘intimate knowledge of their needs’. Then, applying a little creativity, marketers will be able to ‘improve storytelling’ and ‘delight clients at every step of their journey’.

Cognitive future

IBM seems to be floating ‘cognitive’ as a branded take on AI. It evokes a step beyond artificiality, implying machines that think in an organic way.

Either way, a consensus is emerging: Facebook and Google have been developing AI for years. Drobox’s says it’s the future of sales.

You might think this is IT’s responsibility, but every marketer will soon have to know about AI—and top ones will be able to make it work.

Is AI in your marketing mix yet? How do you see it fitting in, whether internally integrated or through third parties?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment