[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

New promo opps on Pinterest

Visually similar search and paid pins becoming more practical on Pinterest as it progresses to wordlessness.

Worth 1000 words

A visual search function has been implemented on Pinterest via a new search icon to be appearing in the corner of each pin. Tapping it uses the source pin as a basis for a AI-powered search.

Pinterest trawls its content for pins that it thinks are about the same as the basis pin, then it presents suggestions to the user for what they should look at next.

VSEO and paid pins

Marketers can ride this wave by making Pinned content to match popular pins. Much like old fashioned SEO, this will necessitate knowing what’s hot and understanding how the AI vets images for similarity.

More directly, marketers can pay to appear in ‘similar pin’ searches. Yes, much like promoted posts on Facebook, paid pins will be getting priority treatment on Pinterest.

Linked to Lens

Lens is a related feature that Pinterest has updated recently. It lets people photograph something they like to serve as a basis for a visual pin search.

There are hints that the paid pin prioritisation could be spreading to Lens results shortly too.

Is visual SEO part of your product promotion plan? 

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