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DIGITAL MARKETING NEWS

Facebook Privacy wants to give you more Control

Facebook has launched an education campaign to help users better understand data usage and manage the core principles of privacy.

A guide to stronger privacy

Facebook has added how-to videos in News Feed, designed to help users customise their collected data, review and delete posts, and even delete accounts, all as part of the privacy push.

The popular social media network is also launching Privacy Checkup, along with privacy tips to help users assess the state of their own settings.

The campaign is the collaborative result of user feedback, privacy experts, and policy makers from around the globe, reflecting the social network’s evolving personal core principles.

The key topics of data privacy

This privacy initiative is tailored to focus on topics such as: who can see your posts, data collection, existing privacy tools, how data is kept secure, personal data management, accountability, and improvement.

The move for more transparency in data and privacy comes as a reaction to the past year’s criticisms of fake news and under the radar data usage.

As always, a bit of critical thinking goes a long way and many existing privacy tools are largely unknown to current users. Now with privacy education, will Facebook’s new endeavour make the grade?

Are you surprised by any of the privacy features? Do you think Facebook is take a step in the right direction? Give us your opinion in the comment section.

Learn with SMK through December

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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