[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Should you eat a Tide pod? NO!

In the grand old tradition of seeing how many marshmallows one may fit in their mouth, or swallowing a tablespoon of cinnamon, viral video risktakers have a new “food” of choice: poisonous Tide pods.

“The Tide pod challenge”

The infamous challenge entails chewing a brightly couloured packet of laundry solution, either spitting or ingesting the dangerous contents, and posting a video online. Genius.

To be clear, detergent pods are toxic. Period. “Sure, that’s obvious,” you say, yet 39 teenage cases were reported in January alone, throughout US poison control centres.

In 2017, centres received 10,570 reports of year-olds and younger ingesting the pods. Within a year of their launch in 2012, federal consumer safety officials insisted warnings be issued on product handling.

The science of why its bad for you

When the transparent membrane ruptures or dissolves, the packet explodes concentrated detergent, burning your mouth, esophagus, sinuses, and respiratory tract. Not a fun day.

YouTube and Facebook have vowed to remove all material pertaining to uploaders who have posted themselves performing the nefarious viral challenge.

Tide has discouraged the challenge and countered the negative publicity with a wildly successful Super Bowl ad campaign starring David Harbour. It seems to have cleansed the palate.

Do you think Tide has sidestepped the negative publicity? Give us your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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