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DIGITAL MARKETING NEWS

Twitter’s new Camera to Streamline Video

Twitter plans to release an update allowing users to post video content with greater efficiency by removing the number of taps required.

Record, tweet, done

In ever increasing competition with Snapchat and Instagram, Twitter is allowing users to access camera functions with near instantaneous navigation, giving more emphasis to video content.

A prototype has been created at Twitter to be more camera-centered, but no release date has been announced.

With the significant popularity of viral videos sharing throughout the Twitter-verse, the new push comes as little surprise and delivers to users what they crave, quicker video sharing.

Pleasing the partners

Twitter’s aggressive video strategy keenly focuses on publishers. Having formed partnerships with other publishers for live programming, Twitter has added counters to track embedded videos within tweets.

Even with the success of Periscope, Twitter still does not allow users to post recorded clips, only live. Drawing from the initial success of their own decommissioned Vine app, Twitter may have a few plays left in their book without *ahem* dying on the vine.

Does this feel like a natural step for Twitter to remain competitive? We want to know your thoughts. Check out our comment section below.

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