[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook shows off new Live Tools

Facebook is rolling out a host of new features for publishers to make the most of their Facebook Live content.

Facebook Live: Tips

Going Live continues to remain a popular means to generate buzz around a brand, which is why Live content has increased 1.5X since 2017. Now Facebook is sharing its latest improvements.

At the top of the list is persistent stream keys. Publishers who use Live API on a regular basis will now be provided a consistent stream key rather than generating a new one every time.

And getting the word out there is all the more efficient with Live Crossposting, allowing publishers to broadcast a single stream across multiple Pages simultaneously.

Success so far

The new tools have already been tested with World Surf League and have seen over 1.5M views and 4500 Shares, with over 538K minutes consumed with their Surfing Sundays crosspost.

The Brazilian variety program Multishow has seen 40% more retention than any other show within the last three months, with interaction more than double their previous Live video statistics.

With functions like “Live rewind” also being offered, it would seem practicality is the theme of Facebook’s latest additions. As online networks continue to mature so should the cogs that keep the content churning.

What do you think about Facebook’s latest features live content? Have you utilised Facebook Live? We want to know what you think. Give us your two cents in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment