[SMK] Social Media Knowledge


Facebook sprints into live-streaming Sports

Facebook may be big, but that doesn’t mean its forgotten how to work out.

The social network has signed a new deal that will see thousands of hours of esports events coming to a News Feed near you, really soon.

Let’s get physical

The partnership with esports giant ESL Gaming will reportedly bring over 5500 hours of sports, and 1500 hours of original programming to Facebook.

The move comes as Facebook has announced partnerships to live stream everything from soccer to NFL games.

Twitchy fingers

The partnership puts Facebook into competition with Twitter, which has long-established esports deals, and Amazon-owned Twitch. Yet Facebook has a way to go when it comes to esports.

Twitch now has over 100 million users who streamed 800 million hours of esports in less than a year. Indeed, Twitch accounts for close to three-quarters of the global esports market.

And a growing market it is. Esports netted US$493 million in revenue in 2016. That figure is expected to increase by 41.3% this year.

Stay tuned to see if Facebook can up its game and score from the new deal.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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