[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook Stories goes public

No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers.

We’ve never met, but this is my Story

The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content.

Allowing for the Public sharing of Stories, Facebook has broadened the reach of their average user and created potential to foster internet celebrity similar to those of Instagram and Snapchat.

Found within the “More” section and opening “Edit Story Settings,” simply switch “Friends” to “Public.”

Stories captured within the previous 24 hours can be made visible to followers both private and public.

Gradual adoption in swing

Facebook and Instagram Stories currently share roughly 500 million daily users, significantly larger than Snapchat's 166 million daily users.

Snapchat and WhatsApp also offer public permissions or full contact list distribution. With all four major social producers offering the same public reach options, a new flavour of content creation via video or photo could be on the horizon.

What do you think? Would this benefit your business or personal brand? Tell us in our comment section.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU