[SMK] Social Media Knowledge


Facebook Stories goes public

No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers.

We’ve never met, but this is my Story

The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content.

Allowing for the Public sharing of Stories, Facebook has broadened the reach of their average user and created potential to foster internet celebrity similar to those of Instagram and Snapchat.

Found within the “More” section and opening “Edit Story Settings,” simply switch “Friends” to “Public.”

Stories captured within the previous 24 hours can be made visible to followers both private and public.

Gradual adoption in swing

Facebook and Instagram Stories currently share roughly 500 million daily users, significantly larger than Snapchat's 166 million daily users.

Snapchat and WhatsApp also offer public permissions or full contact list distribution. With all four major social producers offering the same public reach options, a new flavour of content creation via video or photo could be on the horizon.

What do you think? Would this benefit your business or personal brand? Tell us in our comment section.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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