[SMK] Social Media Knowledge


Using LinkedIn Native Videos

LinkedIn has recently made native videos available to all users. Previously, the format was only available to the forum’s influencers.

Now available via the LinkedIn mobile app, users can record and share original video content directly to the website.

Videos can be anywhere between three seconds and 10 minutes, but it's recommended to keep videos below three minutes to keep viewers interested. 

Why should you use LinkedIn native video?

Personality, voice, knowledge and expertise are imperative when it comes to marketing and sales.

These attributes can sometimes get lost in translation when using text based formats. Using LinkedIn native videos allows users to create a personal connection and build trust with their audience. It also reinforces their brand.

LinkedIn also tracks who is watching these videos based on job title and location, making it easier to decipher main audiences.

How to Upload Native Video on LinkedIn

To share native video on LinkedIn, open the app on your mobile device. In the share box on the home screen, tap the video camera icon.

On the next screen, choose a pre-recorded video from your camera roll or click Video to record a video on the spot (your video will automatically be saved to your camera roll).

When should you use LinkedIn native video?

Videos are great for introducing yourself and your brand, answering FAQ’s, running promotions and demonstrating instructional videos.

As marketers, we know that occasions provide great inspiration for generating new, branded and promotional video content.

Think about making video comments about current events in the news and their application in marketing. Quick, sharp video commentary on industry specific occasions and events is key. 

To make it easy, Online Circle Digital has mapped the most important key dates of 2017 for the following categories:

·       Auto

·       Education

·       Entertainment

·       Finance

·       FMCG

·       Health

·       Local

·       Retail

·       Travel and Tourism

There are over 80 different occasions and key dates, available for SMK readers here.

Lucio Ribeiro, is a co-founder and lead strategist of Online Circle Digital where he works with Fortune 500 brands in developing their digital marketing strategies and execution. He is considered a thought leader on digital marketing; authoring articles in digital innovation and strategy, speaking at seminars and judging global awards.

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