[SMK] Social Media Knowledge


Facebook Study: Multidevice movement in Oz, Thailand and Taiwan

Facebook has released a report outlining how people are using multiple devices en masse in Australia, Thailand, and Taiwan.

Less isn't more

Facebook IQ commissioned GfK to find out how users in these regions are switching up their devices.

For the study 1000 adults aged 18 – 54 years were surveyed, with near equal mutli-device usage across all markets.

Curve ball

Over 95% of people in each region used at least two devices, and 30% used three. The most common mix was smartphone, tablet, desktop or laptop.

And the young guns are leading the multi-device migration. In Thailand three quarters of multi-device users were millennials, while in Australia and Taiwan users were a bit more seasoned, aged between 35 – 54 years. 

More than 70% of respondents synched their information across devices. A similar amount multi-tasked while lying in bed or watching TV.

One in three did so somehow while using the bathroom.

Make it better

Over 60% of respondents in each market said using multiple devices had improved their lives. In fact 83% of users in Thailand said multi-device use lead to greater overall satisfaction.

Australians were most likely to use multiple devices because it made them feel entertained and relaxed. 

To find out more visit insights.fb.com.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment